Director

Serge Rancourt’s working life has been spent in advertising and communications.  His calling has taken him around the globe and provided him with the privilege to work on and contribute to some of the world’s most recognized and regarded brands.  

Today, as principal of an Advertising Agency in Toronto, Serge focuses his effort in helping build competitive advantages for its clients through creativity.  Serge’s rich and unique background manifests itself in an agency offering everything from mass advertising, to direct marketing, digital communication, promotions, sponsorships and so on.  Prior to owning his own Agency, Serge was President of Publicis Canada for 10 years and Managing Director of Young & Rubicam in Germany.

Serge sits on the Board of Directors of NABS (National Advertising Benevolent Society) and is an Ambassador of his Alma Mater, Sherbrooke University.
Trans Canada Trail Director to receive Peter Lougheed Award for Public Policy Leadership
Trans Canada Trail Board Member Ron Hicks will be
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Agreement to complete New Brunswick’s Trans Canada Trail by 2017
On August 3rd New Brunswick Premier Shawn Graham, the Trans Canada
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Banff Legacy Trail opens on a spectacular Rocky Mountain afternoon
A little over a year after the announcement of its planned construction, the fir...
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New Trail Care Crew Program announced
Trans Canada Trail is partnering with Parks Canada and IMBA. A new Trail Care Cr...
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Celebrate 125 years of national parks in Canada
Trans Canada Trail is proud to join in the celebration of Parks Day, Saturday, J...
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2km of Ottawa’s Trans Canada Trail closed for upgrades
The section of the Ottawa River Recreational Pathway from east of Carling Avenue...
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Trans Canada Trail honours founders on International Trails Day
On Saturday June 5, Dr. Pierre Camu and the late William (Bill) Pratt will be ho...
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The Trans Canada Trail and Alexandre Bilodeau – forever linked in Rosemère
Rosemère, Québec native Alexandre Bilodeau
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Discover Biodiversity on the Trans Canada Trail
In association with Environment Canada, Trans Canada Trail is proud to
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Raleigh Canada, official bike sponsor of the TCT, launches “Made in Canada” campaign
Raleigh Canada’s new national marketing campaign
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